Sagmeister Inc.'s rebranding of Aizone in 2010 focused on strong black and white patterns which reflects the dynamic, vibrant nature of the brand. The Fall / Winter 2010 campaign debuted these patterns through typographic optical illusions. For the Spring / Summer campaign fashion models were incorporated into the signature graphic patterns. Working with renowned body painter Anastasia Durasova, we painted the models to match Aizone's patterns and photographed them in patterned environments.